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There are tons of Facebook users out there. It is likely that you are one of them. Here are some useful tips for marketing your business on Facebook.

TIP! Be sure to link all content published online back to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook.

Contests are a good way to increase interest in your company. Offer prizes and discounts in exchange for encouraging people to like your Facebook page. Always actually send the prize though; you don’t want to be viewed as dishonest.

You can do this by making your page an attractive and eye-catching design. Facebook users usually respond better to these pages compared to plain pages.

TIP! Consider buying a Facebook advertisement. These can be customized for people of a specific gender or age to see them.

You may wish to create a group rather than a page. A Facebook group creates a community of users all interested in a common topic. You can utilize a group and a page if you would like and allow users to share content.

TIP! You don’t want to always assume that your absolute best option for marketing through social media is Facebook. Although many people use Facebook, make sure that your target audience uses the site as well.

Use custom tabs to make your Facebook marketing efficiency. The tabs will let you present your page information to make it easier for customers to navigate. For instance, if a contest is going on you can have a tab there to get more information about it.

TIP! Get more followers by hiding content from those that aren’t fans. If any of your content is hidden, people will follow you in order to view it.

Know when to post on other walls. You can receive a great deal of attention by posting on other pages. Make sure it’s the right kind of attention. Only post to another page if you’re sharing something valuable. Avoid spam at all times.

Companies that only have rare contact with customers may not need Facebook for their business. Your customers will not be following posts. Invest in a targeted Facebook ad instead.

Make sure to answer every question or comment left on your wall. If someone takes the time to contact you, you owe it to them to respond.

TIP! Run a contest or competition every now and then with the goal of getting more “likes” on your page. Offer discounts or a freebie to the winner after you have met your target goal.

Don’t think that Facebook is the only place for you to market your business. Facebook is very popular, but there are plenty of others that reach out to different demographics. Research and make sure your target demographic audience to find them in the site as much as you think they use.

TIP! Take time to interact with your Facebook followers. This will encourage others to talk on your page.

Be sure that you’re trying hard to put a personality for your brand. If you make a bunch of posts that aren’t interesting them people will associate that with your product is too.Show a bit of personality, however remember to remain professional.

TIP! Ask your subscribers to share your content with their friends. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most.

Keep your subscribers informed as possible regarding your company. You don’t have to make 10 posts a date, but you should post the regularly. Your posts should have lots of content and contain valuable information that is targeted to your customer base.

TIP! Do not stick to one topic when posting on Facebook; but stay relevant. Stay with content that correlates with your brand, but do not just stick to one thing.

Do not disable the comment function permitting folks to leave comments at your Facebook page. You may think that you can use this to keep people from posting bad things, but all it will do is convince users that you do not care about what it is they have to say.

TIP! Use contests to build interest. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products.

Encourage users to interact with your brand and other fans. Deleting the post because it goes off-topic will offend people. You should only intervene in the conversation if it becomes ugly.

TIP! If you own a store, take a look at the “check-in” feature on Facebook. Let customers update their own Facebook statuses by checking into the store.

Contests are a great way to increase interest in your page if you want to get more people to pay attention to your brand. Give a prize for the most appealing or creative entry in the contest ends.

TIP! You need to know who your target is when you use Facebook, just as with every other marketing technique. If you put up information that has nothing to do with your target market, it probably won’t help you make sales.

After reading through this article you should know what it takes to get your business marketed on Facebook. Use these tips and you’ll be surprised at the success you have. Get started right away and enjoy your success!

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